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" You really can't spend money on social media unless you really try. Social media is really more about effort than expense. "
Guy Kawasaki
Money
Media
Effort
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" Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. "
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" It's hard to name a person who is unpopular who has influence. "
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" What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life. "
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" Leverage your brand. You shouldn't let two guys in a garage eat your shorts. "
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" Every day, I get five pieces of hate mail: Tweets or hate emails. "
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" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "
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" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "
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" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "
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" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "
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" It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate. "
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" Simple and to the point is always the best way to get your point across. "
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" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "
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" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "
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" If you make money, you might not make meaning. "
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" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "
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" Social media allows me to pick my times for social interaction. "
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" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "
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" A 50-year-old company can innovate as well as two guys/gals in a garage. "
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" Patience is the art of concealing your impatience. "
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" Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc. "
Guy Kawasaki
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" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "
Guy Kawasaki
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" Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is. "
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" Evangelism is selling a dream. "
Guy Kawasaki
Selling
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" The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players. "
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" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "
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Always
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" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "
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" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "
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" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "
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" I don't take myself that seriously. I'm a pragmatist. "
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" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "
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Social Media
Beautiful
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