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" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "

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" Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them. "

" A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears. "

" Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap. "

" A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad. "

" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "

" A 50-year-old company can innovate as well as two guys/gals in a garage. "

" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "

" Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard. "

Change The World

" I would like my kids to inherit a world where people succeed because of merit and hard work, not entitlement, and where people accept others for what they are and not try to change them. "

" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "

" If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number. "

" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "

" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "

" I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make. "

" Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win. "

" A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'. "

" If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job. "

" The A-listers and the A+ listers, are reporting the news, they're not making it. "

" I merely consider myself a father, and one role of a father is to provide financial resources for his family. "

" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "

" Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc. "

" A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same. "

" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "

" It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company. "

" Simple and to the point is always the best way to get your point across. "

" If you make money, you might not make meaning. "

" Companies in Europe should stop trying to do the U.S. version of a European idea. "

" I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers. "

" When I finally got a management position, I found out how hard it is to lead and manage people. "

" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "