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" With the launch of Big Machine Premium Vodka, we are now offering a superior product that perfectly complements the music we take such great pride in. "

Scott Borchetta

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" My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions. "

Scott Borchetta

" The end game is always a hit song. "

Scott Borchetta

" There are a lot of similarities, even though we're in two different businesses: There's the Taylor Swift business and the Big Machine Label Group business, but there's a huge intersection there. When we're together, it's limitless. "

Scott Borchetta

" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "

Scott Borchetta

" Some people are just gifted with a great voice, other people are gifted with great emotion, other people are gifted with great engagement - when you find all of those things in one package, you have Taylor Swift. "

Scott Borchetta

" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "

Scott Borchetta

" Sirius and XM went on air in 2001. It's taken 14 years for that to be a real business. It took them combining to be a real business. "

Scott Borchetta

" When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists. "

Scott Borchetta

" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "

Scott Borchetta

" The reality of recording, it's one of the most intimate things that an artist ever does because if you do it right, you're exposing yourself, and you're expressing your emotions, and those are the key attributes to a big record that really connect with people. "

Scott Borchetta

" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "

Scott Borchetta

" So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial. "

Scott Borchetta

" You have to be responsible to yourself... but that doesn't mean you can't have a point of view about something. "

Scott Borchetta

" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "

Scott Borchetta

" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "

Scott Borchetta

" The facts show that the music industry was much better off before Spotify hit these shores. "

Scott Borchetta

" I've always thought that I've had a nice gift for putting the right people together. "

Scott Borchetta

" The camera is the gatekeeper to the audience that's watching you. "

Scott Borchetta

" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "

Scott Borchetta

" Something that I've told all of my young artists is, there are going to be haters. You're going to read things that are going to hurt you. It's not going to make any sense. Just know that it's out there and that it's really easy to just press 'delete.' "

Scott Borchetta

" I'm not a politically correct person. "

Scott Borchetta

Politically Correct

" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "

Scott Borchetta

" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "

Scott Borchetta

" When I started the label, I stopped racing. Even though I have a better chance of getting hurt walking outside and falling down the stairs, if I had gotten injured on the racetrack, people would be going, 'What is this guy doing?' So I had to grow up a little bit. "

Scott Borchetta

" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "

Scott Borchetta

" It never gets easier to break a new act. "

Scott Borchetta

" When you break an artist, you learn a lot. "

Scott Borchetta

" Our entire goal is to make something that moves you... if you don't want to call it country, I don't care. That doesn't matter to me. "

Scott Borchetta

" Like everything at Big Machine Label Group, the music comes out when it's ready. "

Scott Borchetta

" When we signed Taylor Swift, people said, 'You're signing a 15-year-old female country artist? Good luck!' "

Scott Borchetta