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" We have been very focused on eyeglasses in particular because it's a massive industry. "

Neil Blumenthal

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" What happens when kids don't have glasses - they get bored in class. They disengage and they may be disruptive. They may be misdiagnosed for A.D.D. or put in special needs classes. "

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" Every day, write down a few frustrations. And then at the end of the week, you'll have maybe 10 problems. By the end of the month, maybe you have 40 to 50 problems. And then you can spend time thinking about, Is there a viable business in solving any of these everyday frustrations? "

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" Warby Parker designs experiences, not products. "

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" I believe that the concept of 'design' encompasses every aspect of customers's exposure to a brand, from the moment they hear about us to the first time they visit our store to the process of ordering and anticipating the arrival of their glasses. "

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