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" Entitlement is the opposite of enchantment. "
Guy Kawasaki
Opposite
Entitlement
Enchantment
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" I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product. "
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" Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc. "
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" When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize. "
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" Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws. "
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" If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value. "
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" I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations. "
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" I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me. "
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" Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life. "
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" It's hard to name a person who is unpopular who has influence. "
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" When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. "
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You
Goal
Want
" At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both. "
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" The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all. "
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" My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it. "
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" Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact. "
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" I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make. "
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" I travel all the time. "
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" Patience is the art of concealing your impatience. "
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" My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android. "
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" I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need. "
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" Ambitious failure, magnificent failure, is a very good thing. "
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