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" My own view is that every company requires a long-term view. "
Jeff Bezos
Long-Term
Company
Own
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" The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home. "
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" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "
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" Cultures, for better or worse, are very stable. "
Jeff Bezos
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Better
Very
" Mediocre theoretical physicists make no progress. They spend all their time understanding other people's progress. "
Jeff Bezos
Progress
People
Time
" Life's too short to hang out with people who aren't resourceful. "
Jeff Bezos
Resourceful
Short
Hang
" For people who are readers, reading is important to them. "
Jeff Bezos
Them
Important
People
" The Apollo program certainly had no real commercial value. It was done for very different reasons and, I think, very good reasons for the time. It's an extraordinary achievement of mankind, but it wasn't sustainable. "
Jeff Bezos
Time
Achievement
Good
" The book is not really the container for the book. The book itself is the narrative. It's the thing that people create. "
Jeff Bezos
People
Book
Really
" If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. "
Jeff Bezos
Young
Aging
You
" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "
Jeff Bezos
Think
Only
Innovation
" In just a few hundred years, we will have to cover the entire surface of the Earth in solar cells if we want to continue to grow our energy usage. "
Jeff Bezos
Earth
Energy
Want
" Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. "
Jeff Bezos
Engineering
Old
People
" On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. "
Jeff Bezos
High
Internet
Small
" There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. "
Jeff Bezos
You
Good
Learning
" I'm skeptical that the novel will be 're-invented.' "
Jeff Bezos
Novel
Skeptical
Will
" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "
Jeff Bezos
Big
Fan
Customers
" You're not going to make Hemingway better by adding animations. "
Jeff Bezos
Make
Better
Going
" What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives. "
Jeff Bezos
Worst
Consumerism
Improve
" There'll always be serendipity involved in discovery. "
Jeff Bezos
Serendipity
Involved
Discovery
" The key thing about a book is that you lose yourself in the author's world. "
Jeff Bezos
You
Book
Key
" I think that, ah, I'm a very goofy sort of person in many ways. "
Jeff Bezos
Person
I Think
Goofy
" Infrastructure web services had to happen. "
Jeff Bezos
Happen
Infrastructure
Web
" The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?' "
Jeff Bezos
Why Not
Business
Good
" You don't want to negotiate the price of simple things you buy every day. "
Jeff Bezos
You
Day
Want
" We need to know what the resources of the moon are. We have great evidence now because of different kinds of radar and spectroscopic analysis that people have been able to do. But we really do need to go visit there, and we can do that with a robot craft without any problem. "
Jeff Bezos
People
Need
Moon
" Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. "
Jeff Bezos
Think
Find
Habit
" Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online. "
Jeff Bezos
Want
Where
Anything
" A company shouldn't get addicted to being shiny, because shiny doesn't last. "
Jeff Bezos
Company
Because
Last
" The best customer service is if the customer doesn't need to call you, doesn't need to talk to you. It just works. "
Jeff Bezos
Service
You
Customer
" One of the things it was obvious you could do with an online store is have a much more complete selection. "
Jeff Bezos
Online
Much
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