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" Customers have different need states and life experiences. "
Howard Schultz
Life
Life Experiences
Need
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" Great opportunities can be and have been created during tough economic times. "
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" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "
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" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "
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Business
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" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "
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You
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" Most business people today are not going to invest in the uncertainty that exists in America. "
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" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
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Media
Trying
Time
" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "
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Exercise
Trust
Time
" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "
Howard Schultz
Best
Work
Coffee
" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "
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Soul
Think
Day
" I love being the underdog. "
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Being
Underdog
Love
" Anybody can leverage celebrity for profit. "
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Anybody
Profit
Leverage
" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "
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Food
Customer
Experience
" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "
Howard Schultz
You
Succeed
Love
" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "
Howard Schultz
Injury
You
Company
" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
Howard Schultz
Mistakes
Support
Think
" Risk more than others think safe. "
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Safe
Think
More
" Cutting prices or putting things on sale is not sustainable business strategy. "
Howard Schultz
Business
Strategy
Sustainable
" Do I take criticism of Starbucks personally? Of course I do. "
Howard Schultz
Criticism
Personally
Starbucks
" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "
Howard Schultz
Me
She
Yourself
" As Americans, there are very few things we have confidence in. "
Howard Schultz
Few
Confidence
Very
" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "
Howard Schultz
Father
Job
Money
" America's leaders need to put their feet in the shoes of working Americans. "
Howard Schultz
America
Shoes
Feet
" I can't imagine a day without coffee. I can't imagine! "
Howard Schultz
Day
Coffee
Imagine
" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
Howard Schultz
Great
Money
Training
" I think growth covers up mistakes. "
Howard Schultz
I Think
Think
Growth
" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "
Howard Schultz
Home
Innovation
Creativity
" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "
Howard Schultz
Tea
Coffee
Experience
" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "
Howard Schultz
Future
America
People
" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "
Howard Schultz
Starbucks
Think
Runway
" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "
Howard Schultz
Wait
Business
Confidence