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" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "
Howard Schultz
Food
Customer
Experience
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" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "
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" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "
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" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "
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" My kids probably started drinking coffee in their late teens. "
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" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
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" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "
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" Business leaders cannot be bystanders. "
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" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "
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" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "
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" Care more than others think wise. "
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" Do I take criticism of Starbucks personally? Of course I do. "
Howard Schultz
Criticism
Personally
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" Customers have different need states and life experiences. "
Howard Schultz
Life
Life Experiences
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" Cutting prices or putting things on sale is not sustainable business strategy. "
Howard Schultz
Business
Strategy
Sustainable
" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "
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Position
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" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "
Howard Schultz
Information
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" Any business today that embraces the status quo as an operating principle is going to be on a death march. "
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" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "
Howard Schultz
Tea
Coffee
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" I love being the underdog. "
Howard Schultz
Being
Underdog
Love
" We need to reinvent food at Starbucks. Less could be more. "
Howard Schultz
Food
Need
Reinvent
" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "
Howard Schultz
Others
True
Coffee
" Success is best when it's shared. "
Howard Schultz
Success Is
Shared
Success
" As Americans, there are very few things we have confidence in. "
Howard Schultz
Few
Confidence
Very
" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
Howard Schultz
Media
Trying
Time
" Most business people today are not going to invest in the uncertainty that exists in America. "
Howard Schultz
People
Today
America
" The challenge of the retail business is the human condition. "
Howard Schultz
Human
Business
Challenge
" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
Howard Schultz
Back
Father
Education
" Risk more than others think safe. "
Howard Schultz
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" Starbucks has changed the rules of engagement for the music industry. "
Howard Schultz
Starbucks
Engagement
Rules
" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "
Howard Schultz
Country
California
Sense
" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "
Howard Schultz
You
Success
China