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" I think growth covers up mistakes. "

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" My kids probably started drinking coffee in their late teens. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "

" We need to reinvent food at Starbucks. Less could be more. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "

" Success is best when it's shared. "

" Risk more than others think safe. "

" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

" I can't imagine a day without coffee. I can't imagine! "

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" Do I take criticism of Starbucks personally? Of course I do. "

" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "

" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "

" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "

" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" Great opportunities can be and have been created during tough economic times. "

" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "

" I'm a voracious reader. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "

" I'm much more concerned about America than the Democratic Party. "

" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "

" Expect more than others think possible. "