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" Do I take criticism of Starbucks personally? Of course I do. "
Howard Schultz
Criticism
Personally
Starbucks
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" Any business today that embraces the status quo as an operating principle is going to be on a death march. "
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Going
Principle
Death
" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "
Howard Schultz
Father
Job
Money
" I love being the underdog. "
Howard Schultz
Being
Underdog
Love
" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "
Howard Schultz
Home
Innovation
Creativity
" The premium single-cup segment is the fastest-growing business within the global coffee industry. "
Howard Schultz
Industry
Within
Business
" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "
Howard Schultz
Political
Day
Gun
" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "
Howard Schultz
Meet
I Am
Go
" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
People
Organization
Decisions
" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "
Howard Schultz
Meaning
Think
Crisis
" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "
Howard Schultz
Country
California
Sense
" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "
Howard Schultz
Values
Create
Culture
" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "
Howard Schultz
Never
Mediocrity
Myself
" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "
Howard Schultz
Values
People
Want
" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "
Howard Schultz
Balance
Wind
Up
" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "
Howard Schultz
Pay
Trust
Today
" The lifeblood of job creation in America is small business, but they can't get access to credit. "
Howard Schultz
Small
America
Business
" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "
Howard Schultz
Relationship
Coffee
People
" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "
Howard Schultz
Food
Customer
Experience
" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "
Howard Schultz
Business
Growth
Starbucks
" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "
Howard Schultz
Decisions
Time
Beginning
" America's leaders need to put their feet in the shoes of working Americans. "
Howard Schultz
America
Shoes
Feet
" Risk more than others think safe. "
Howard Schultz
Safe
Think
More
" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "
Howard Schultz
World
Politics
People
" Our history is based on extending the brand to categories within the guardrails of Starbucks. "
Howard Schultz
Within
History
Brand
" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
Howard Schultz
Art
Quality
Care
" Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program. "
Howard Schultz
City
Starbucks
Why
" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "
Howard Schultz
Problem
Will
Time
" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "
Howard Schultz
Caffeine
Coffee
Day
" I despise research. I think it's a crutch. "
Howard Schultz
Research
Think
Despise
" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "
Howard Schultz
Wait
Business
Confidence