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" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
Howard Schultz
Mistakes
Support
Think
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" The premium single-cup segment is the fastest-growing business within the global coffee industry. "
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" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "
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" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
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" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "
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" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "
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" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "
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" We must restore the emotional relationship that people have to the idea of America, that no matter where you come from, no matter where you live, that you have access to the same opportunities that somebody who is born in privilege. "
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" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
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" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "
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" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "
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" I love being the underdog. "
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" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
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" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "
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" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "
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" Success is best when it's shared. "
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" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "
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" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "
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" Starbucks represents something beyond a cup of coffee. "
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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
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" Any business today that embraces the status quo as an operating principle is going to be on a death march. "
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" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "
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Option
Starbucks
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" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "
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" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "
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" When you start a company, it's a singular focus. You have the wind at your back. "
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Start
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" Do I take criticism of Starbucks personally? Of course I do. "
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" I'm not losing any sleep over Dunkin Donuts. "
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Losing
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" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "
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" America's leaders need to put their feet in the shoes of working Americans. "
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" We need to reinvent food at Starbucks. Less could be more. "
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" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "
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