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" Cutting prices or putting things on sale is not sustainable business strategy. "

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" When you start a company, it's a singular focus. You have the wind at your back. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" The challenge of the retail business is the human condition. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "

" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "

" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "

" Do I take criticism of Starbucks personally? Of course I do. "

" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" We think of Starbucks not as a coffee company but a media company. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" I'm optimistic about the country; I'm optimistic about the American people. "

" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "

" We need to reinvent food at Starbucks. Less could be more. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available. "

" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "

" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "

" As Americans, there are very few things we have confidence in. "

" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "

" America's leaders need to put their feet in the shoes of working Americans. "