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All Quotes by author - Howard Schultz

" A great business has to have a conscience. You have to know who you are and who you are not. "

" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "

" America's leaders need to put their feet in the shoes of working Americans. "

" Anybody can leverage celebrity for profit. "

" Any business today that embraces the status quo as an operating principle is going to be on a death march. "

" As Americans, there are very few things we have confidence in. "

" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "

" Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. "

" Business leaders cannot be bystanders. "

Business Leaders

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" Care more than others think wise. "

" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "

" Customers have different need states and life experiences. "

Life Experiences

" Cutting prices or putting things on sale is not sustainable business strategy. "

" Do I take criticism of Starbucks personally? Of course I do. "

" Don't buy preground coffee. "

" Dream more than others think practical. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own. "

" Everyone must have a shot at the American Dream. "

" Expect more than others think possible. "

" For Starbucks, there will be no shortage of the highest-quality arabica beans. I suspect that for some others there could potentially be a problem, not in the near term, but over time. "

" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "

" Great opportunities can be and have been created during tough economic times. "

" Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "

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