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" Anybody can leverage celebrity for profit. "
Howard Schultz
Anybody
Profit
Leverage
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" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "
Howard Schultz
Exercise
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Time
" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "
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" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "
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Strong
Growth
Opportunity
" Success is best when it's shared. "
Howard Schultz
Success Is
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" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "
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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
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Today
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" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "
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You
Entrepreneur
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" The premium single-cup segment is the fastest-growing business within the global coffee industry. "
Howard Schultz
Industry
Within
Business
" Most business people today are not going to invest in the uncertainty that exists in America. "
Howard Schultz
People
Today
America
" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
Howard Schultz
Blame
People
Life
" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "
Howard Schultz
Day
You
Confidence
" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "
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People
Parents
Family
" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "
Howard Schultz
Really
Business
I Am
" Expect more than others think possible. "
Howard Schultz
Others
Think
Possible
" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
Howard Schultz
Media
Trying
Time
" I'm not losing any sleep over Dunkin Donuts. "
Howard Schultz
Losing
Donuts
Any
" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "
Howard Schultz
Experience
Surround Yourself
Yourself
" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "
Howard Schultz
Decisions
Time
Beginning
" We live in an age where everything is based on the short term. "
Howard Schultz
Where
Short
Live
" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
Howard Schultz
Back
Father
Education
" My kids probably started drinking coffee in their late teens. "
Howard Schultz
Late
Kids
Drinking
" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "
Howard Schultz
Kid
Young
You
" Care more than others think wise. "
Howard Schultz
Others
Than
Think
" London, a city where creativity and innovation have always flourished, provides a significant home for Starbucks and a significant gateway into Europe. "
Howard Schultz
Home
Innovation
Creativity
" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "
Howard Schultz
Age
Family
Health
" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "
Howard Schultz
Caffeine
Coffee
Day
" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "
Howard Schultz
Business
Growth
Starbucks
" I think the currency of leadership is transparency. You've got to be truthful. I don't think you should be vulnerable every day, but there are moments where you've got to share your soul and conscience with people and show them who you are, and not be afraid of it. "
Howard Schultz
Soul
Think
Day
" There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true. "
Howard Schultz
Others
True
Coffee
" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "
Howard Schultz
Purpose
Common
People