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" Great opportunities can be and have been created during tough economic times. "

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" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "

" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" Don't buy preground coffee. "

" Starbucks has changed the rules of engagement for the music industry. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "

" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "

" I'm not losing any sleep over Dunkin Donuts. "

" My kids probably started drinking coffee in their late teens. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" I think growth covers up mistakes. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "

" The challenge of the retail business is the human condition. "

" Do I take criticism of Starbucks personally? Of course I do. "

" This may sound a bit naive, but I got here by believing in big dreams. "

" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" I'm much more concerned about America than the Democratic Party. "