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" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "

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" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "

Howard Schultz

You

Success

China

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "

" Great opportunities can be and have been created during tough economic times. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" I can't imagine a day without coffee. I can't imagine! "

" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "

" You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve. "

" Customers have different need states and life experiences. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "

" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

" Care more than others think wise. "

" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "

" A great business has to have a conscience. You have to know who you are and who you are not. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it. "

" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "

" The response to the Starbucks brand has been phenomenal in our international markets. "

" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "

" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" I'm not losing any sleep over Dunkin Donuts. "

" In many places where coffee is grown, deforestation is a major issue. "

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. "

Howard Schultz

Feel

Speak

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "