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" As Americans, there are very few things we have confidence in. "
Howard Schultz
Few
Confidence
Very
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" I can't imagine a day without coffee. I can't imagine! "
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" I'm not losing any sleep over Dunkin Donuts. "
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" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "
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" We need to reinvent food at Starbucks. Less could be more. "
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" Expect more than others think possible. "
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" The evolving social and digital media platforms and highly innovative and relevant payment capabilities are causing seismic changes in consumer behavior and creating equally disruptive opportunities for business. "
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" What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that. "
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" The growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea. "
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" Cutting prices or putting things on sale is not sustainable business strategy. "
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Sustainable
" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "
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Confidence
" I really believe that you cannot use the stock market as a proxy for the economy. "
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Use
Believe
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" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
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Great
Money
Training
" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "
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" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "
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Me
Discipline
Believe
" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "
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People
Hardest
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" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
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Back
Father
Education
" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "
Howard Schultz
Country
California
Sense
" I think my whole life, because of where I came from, I had a fear of failure. "
Howard Schultz
Had
Life
Think
" Success is best when it's shared. "
Howard Schultz
Success Is
Shared
Success
" America's leaders need to put their feet in the shoes of working Americans. "
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America
Shoes
Feet
" I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. "
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Power
Community
Coffee
" I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. "
Howard Schultz
Experience
Confidence
I Am
" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "
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Position
Different
Fired
" Profitability is a shallow goal if it doesn't have a real purpose, and the purpose has to be share the profits with others. "
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Purpose
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Shallow
" I always saw myself wanting to do something deemed successful and good at the same time. "
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Successful
Time
" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "
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" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "
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America
" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "
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School
Daughter
College
" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "
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