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" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "
Howard Schultz
Injury
You
Company
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" I love being the underdog. "
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" The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. "
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" The response to the Starbucks brand has been phenomenal in our international markets. "
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" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "
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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
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Today
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Pressure
" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "
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Think
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" This may sound a bit naive, but I got here by believing in big dreams. "
Howard Schultz
Naive
Sound
Believing
" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "
Howard Schultz
Organization
Decisions
Culture
" We need to reinvent food at Starbucks. Less could be more. "
Howard Schultz
Food
Need
Reinvent
" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "
Howard Schultz
Information
Technology
People
" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "
Howard Schultz
Really
Business
I Am
" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "
Howard Schultz
Country
California
Sense
" America's leaders need to put their feet in the shoes of working Americans. "
Howard Schultz
America
Shoes
Feet
" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "
Howard Schultz
Kid
Young
You
" I was born on the other side of the tracks, in public housing in Brooklyn, New York. My dad never made more than $20,000 a year, and I grew up in a family that lost health insurance. So I was scarred at a young age with understanding what it was like to watch my parents lose access to the American dream. "
Howard Schultz
Age
Family
Health
" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
Howard Schultz
Art
Quality
Care
" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
Howard Schultz
Media
Trying
Time
" Customers have different need states and life experiences. "
Howard Schultz
Life
Life Experiences
Need
" The premium single-cup segment is the fastest-growing business within the global coffee industry. "
Howard Schultz
Industry
Within
Business
" Business leaders cannot be bystanders. "
Howard Schultz
Business
Business Leaders
Leaders
" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "
Howard Schultz
World
Politics
People
" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "
Howard Schultz
Business
Information
People
" Our history is based on extending the brand to categories within the guardrails of Starbucks. "
Howard Schultz
Within
History
Brand
" Cutting prices or putting things on sale is not sustainable business strategy. "
Howard Schultz
Business
Strategy
Sustainable
" Most business people today are not going to invest in the uncertainty that exists in America. "
Howard Schultz
People
Today
America
" Managing and navigating through a financial crisis is no fun at all. "
Howard Schultz
Financial
Crisis
Fun
" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "
Howard Schultz
Wait
Business
Confidence
" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "
Howard Schultz
Meaning
Think
Crisis
" At an early age, my mother gave me this feeling that anything is possible, and I believe that. "
Howard Schultz
Feeling
Mother
Early
" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "
Howard Schultz
Balance
Wind
Up