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" I really like video games, and that passion has never really gone away. "
Robert Kotick
Never
Gone
Games
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" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "
Robert Kotick
Game
Friends
Business
" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "
Robert Kotick
Work
Focus
You
" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "
Robert Kotick
Time
Back
Day
" The Call of Duty Endowment is a natural philanthropic extension of our brand. "
Robert Kotick
Duty
Natural
Call
" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "
Robert Kotick
Work
Your
You
" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "
Robert Kotick
Business
Experience
Become
" We don't view the App Store as a really big opportunity for dedicated games. "
Robert Kotick
Big
Games
Opportunity
" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "
Robert Kotick
Discipline
Play
Find
" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "
Robert Kotick
People
Alone
You
" We want to give our audiences flexibility in the way they're commercially engaged in the content. "
Robert Kotick
Way
Give
Flexibility
" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "
Robert Kotick
You
People
Military
" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "
Robert Kotick
Business
You
Run
" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "
Robert Kotick
Good
Best
Resources
" I've been very, very lucky because I've had so many great mentors. "
Robert Kotick
Been
Because
Lucky
" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "
Robert Kotick
Experiences
Bring
Employees
" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "
Robert Kotick
Play
Inspire
Commitment
" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "
Robert Kotick
Identity
Culture
You
" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "
Robert Kotick
New
Franchise
Create
" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "
Robert Kotick
Become
Content
Focus
" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "
Robert Kotick
Us
Being
Difference
" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "
Robert Kotick
Talk
You
People
" I never studied business. It's either in your DNA, or it isn't. "
Robert Kotick
Either
Never
Your
" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "
Robert Kotick
Most
Responsibility
Players
" When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. "
Robert Kotick
Over
Said
Carnival
" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "
Robert Kotick
Belief
Games
Way
" We have an obligation to provide a return for our shareholders. "
Robert Kotick
Return
Obligation
Shareholders
" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "
Robert Kotick
Apple
Great
Job
" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "
Robert Kotick
You
Business
Think
" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "
Robert Kotick
Service
Call
Duty
" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "
Robert Kotick
Go
Say
Now