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" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

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" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" I've been very, very lucky because I've had so many great mentors. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" We have an obligation to provide a return for our shareholders. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "

" I'm not really a music person. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" It's very easy to criticize the CEO of the market leader. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" I never studied business. It's either in your DNA, or it isn't. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" What you do in film and television is really different than what you do in video games. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" I just don't want to pay taxes. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "