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" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

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" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" I never studied business. It's either in your DNA, or it isn't. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" It's very easy to criticize the CEO of the market leader. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" I'm not really a music person. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" What you do in film and television is really different than what you do in video games. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" I've been very, very lucky because I've had so many great mentors. "

" We have an obligation to provide a return for our shareholders. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" I just don't want to pay taxes. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "