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" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

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" The audience for 'World of Warcraft' is a pretty committed group of players. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" We have an obligation to provide a return for our shareholders. "

" When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" I never studied business. It's either in your DNA, or it isn't. "

" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "

" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" I really like video games, and that passion has never really gone away. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" The social element has really transformed the gaming experience. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "

" What you do in film and television is really different than what you do in video games. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "