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" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

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" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" What you do in film and television is really different than what you do in video games. "

" I never studied business. It's either in your DNA, or it isn't. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" I've been very, very lucky because I've had so many great mentors. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" We have an obligation to provide a return for our shareholders. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" It's very easy to criticize the CEO of the market leader. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "