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" We don't view the App Store as a really big opportunity for dedicated games. "

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" I've been very, very lucky because I've had so many great mentors. "

" I'm not really a music person. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" I never studied business. It's either in your DNA, or it isn't. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" The social element has really transformed the gaming experience. "

" What you do in film and television is really different than what you do in video games. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" We have an obligation to provide a return for our shareholders. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" It's very easy to criticize the CEO of the market leader. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "

" I just don't want to pay taxes. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" I really like video games, and that passion has never really gone away. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "