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" I never studied business. It's either in your DNA, or it isn't. "
Robert Kotick
Either
Never
Your
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" We don't view the App Store as a really big opportunity for dedicated games. "
Robert Kotick
Big
Games
Opportunity
" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "
Robert Kotick
Service
Call
Duty
" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "
Robert Kotick
Work
Focus
You
" We have an obligation to provide a return for our shareholders. "
Robert Kotick
Return
Obligation
Shareholders
" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "
Robert Kotick
Us
Being
Difference
" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "
Robert Kotick
Belief
Games
Way
" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "
Robert Kotick
Go
Say
Now
" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "
Robert Kotick
Discipline
Play
Find
" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "
Robert Kotick
Think
Reason
Difficult
" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "
Robert Kotick
Good
Best
Resources
" We'd love to see Led Zeppelin on 'Guitar Hero.' "
Robert Kotick
Hero
Led Zeppelin
Love
" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "
Robert Kotick
Business
Experience
Become
" I'm not really a music person. "
Robert Kotick
Music
Person
Really
" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "
Robert Kotick
Really
Credit
Get
" The audience for 'World of Warcraft' is a pretty committed group of players. "
Robert Kotick
Group
Audience
Players
" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "
Robert Kotick
Sports
Gaming
Creating
" The social element has really transformed the gaming experience. "
Robert Kotick
Experience
Element
Social
" We want to give our audiences flexibility in the way they're commercially engaged in the content. "
Robert Kotick
Way
Give
Flexibility
" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "
Robert Kotick
New
Franchise
Create
" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "
Robert Kotick
You
People
Military
" I really like video games, and that passion has never really gone away. "
Robert Kotick
Never
Gone
Games
" It's very easy to criticize the CEO of the market leader. "
Robert Kotick
Market
CEO
Criticize
" The Call of Duty Endowment is a natural philanthropic extension of our brand. "
Robert Kotick
Duty
Natural
Call
" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "
Robert Kotick
School
Planning
Business
" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "
Robert Kotick
Play
Inspire
Commitment
" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "
Robert Kotick
Become
Content
Focus
" What you do in film and television is really different than what you do in video games. "
Robert Kotick
You
Television
Games
" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "
Robert Kotick
Quit
College
Art
" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "
Robert Kotick
Life
Morning
My Life
" I've been very, very lucky because I've had so many great mentors. "
Robert Kotick
Been
Because
Lucky