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" We have an obligation to provide a return for our shareholders. "

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" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

" I'm not really a music person. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" I really like video games, and that passion has never really gone away. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "

" What you do in film and television is really different than what you do in video games. "

" I just don't want to pay taxes. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" I never studied business. It's either in your DNA, or it isn't. "

" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" The social element has really transformed the gaming experience. "