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" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

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" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

Robert Kotick

Service

Call

Duty

" I really like video games, and that passion has never really gone away. "

" It's very easy to criticize the CEO of the market leader. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" I just don't want to pay taxes. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" We have an obligation to provide a return for our shareholders. "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

Robert Kotick

Being

Difference

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" I'm not really a music person. "

" The social element has really transformed the gaming experience. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" What you do in film and television is really different than what you do in video games. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

" I've been very, very lucky because I've had so many great mentors. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

Robert Kotick

Say

Now

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "