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" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "
Robert Kotick
Service
Call
Duty
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" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "
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New
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Create
" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "
Robert Kotick
Us
Being
Difference
" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "
Robert Kotick
School
Planning
Business
" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "
Robert Kotick
Work
Focus
You
" We want to give our audiences flexibility in the way they're commercially engaged in the content. "
Robert Kotick
Way
Give
Flexibility
" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "
Robert Kotick
Work
Your
You
" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "
Robert Kotick
Need
Our
Feel
" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "
Robert Kotick
Discipline
Play
Find
" The Call of Duty Endowment is a natural philanthropic extension of our brand. "
Robert Kotick
Duty
Natural
Call
" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "
Robert Kotick
Most
Responsibility
Players
" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "
Robert Kotick
You
People
Military
" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "
Robert Kotick
Identity
Culture
You
" I never studied business. It's either in your DNA, or it isn't. "
Robert Kotick
Either
Never
Your
" The social element has really transformed the gaming experience. "
Robert Kotick
Experience
Element
Social
" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "
Robert Kotick
Talk
You
People
" I just don't want to pay taxes. "
Robert Kotick
Want
Pay
Just
" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "
Robert Kotick
Business
You
Run
" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "
Robert Kotick
Play
Inspire
Commitment
" We don't view the App Store as a really big opportunity for dedicated games. "
Robert Kotick
Big
Games
Opportunity
" What you do in film and television is really different than what you do in video games. "
Robert Kotick
You
Television
Games
" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "
Robert Kotick
Time
Back
Day
" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "
Robert Kotick
Experiences
Bring
Employees
" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "
Robert Kotick
Business
Experience
Become
" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "
Robert Kotick
Life
Morning
My Life
" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "
Robert Kotick
Will
Return
Expect
" We'd love to see Led Zeppelin on 'Guitar Hero.' "
Robert Kotick
Hero
Led Zeppelin
Love
" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "
Robert Kotick
Really
Credit
Get
" We have an obligation to provide a return for our shareholders. "
Robert Kotick
Return
Obligation
Shareholders
" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "
Robert Kotick
Think
Reason
Difficult
" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "
Robert Kotick
Community
Play
Employees