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" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

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" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

Robert Kotick

Play

Inspire

Commitment

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry. "

" I'm not really a music person. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports. "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" I've been very, very lucky because I've had so many great mentors. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" I never studied business. It's either in your DNA, or it isn't. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

Robert Kotick

Say

Now

" I really like video games, and that passion has never really gone away. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

Robert Kotick

Being

Difference

" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" We have an obligation to provide a return for our shareholders. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" I just don't want to pay taxes. "

" If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion. "

" Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "