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" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

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" We'd love to see Led Zeppelin on 'Guitar Hero.' "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed. "

" The social element has really transformed the gaming experience. "

" To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals. "

" I would have 'Call of Duty' be an online subscription service tomorrow. I think our audiences are clamouring for it. "

" If it's compelling and engaging enough, customers will consider paying for it. If we don't deliver something that has value, we won't expect value in return. "

" Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment. "

" I go to these cocktail parties now, and I say I make video games, and people go, 'Wow.' I can attract crowds. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" Veterans Day is a time to reflect and renew our commitment to ensure our military heroes have the tools to reintegrate successfully back to civilian life. "

" I just don't want to pay taxes. "

" You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" What you do in film and television is really different than what you do in video games. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises. "

" I really like video games, and that passion has never really gone away. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" I never studied business. It's either in your DNA, or it isn't. "

" It's very easy to criticize the CEO of the market leader. "

" It's about really being considerate of the culture in the game studios that Activision buys. That's the biggest difference between us and any of our competitors. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" We have an obligation to provide a return for our shareholders. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "