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" The video game business is primarily a male-oriented business. And I have three girls. And you see the things that are important to them in their game experiences are the social interaction. They love the ability to chat with their friends. They love the ability to have some connection online with other people. "

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" We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity. "

Robert Kotick

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" When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell. "

" I really like video games, and that passion has never really gone away. "

" The social element has really transformed the gaming experience. "

" The Call of Duty Endowment is a natural philanthropic extension of our brand. "

" As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors. "

" One of the reasons the games business has become more popular and more broadly appealing is that it's gone from this very solitary experience to this very social experience. "

" When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences. "

" All my life, I've been the rebel in the X-wing fighter, and then one morning, I woke up, and I was on board the Death Star. "

" Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there. "

" In the mid 1980s, video games as an industry had lost its way a bit. Atari had collapsed. There was this widespread collective belief that it was because video games were a fad. "

" We have an obligation to provide a return for our shareholders. "

" Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that. "

" It's very easy to criticize the CEO of the market leader. "

" We want to give our audiences flexibility in the way they're commercially engaged in the content. "

" I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment. "

" I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job. "

" Our customers need to be satisfied that there is a price-value relationship that they feel great about. "

" Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career. "

" What you do in film and television is really different than what you do in video games. "

" We don't view the App Store as a really big opportunity for dedicated games. "

" How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting? "

" If you want to retain your identity and culture, we're a really great mothership. If you want to sell out... there are definitely other companies to talk to. "

" Most people play games alone, against the machine. But if you're playing against a real person, it's going to be that much more fun. "

" I never studied business. It's either in your DNA, or it isn't. "

" The audience for 'World of Warcraft' is a pretty committed group of players. "

" What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution. "

" I'm not really a music person. "

" I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity. "

" I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school. "