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" My view is there's no bad time to innovate. "
Jeff Bezos
View
Time
Innovate
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" Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. "
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" But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908. "
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" When it comes to space, I see it as my job, I'm building infrastructure the hard way. I'm using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space. "
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" I read 'The High Frontier' in high school. I read it multiple times, and I was already primed. As soon as I read it, it made sense to me. It seemed very clear that planetary surfaces were not the right place for an expanding civilization inside our solar system. "
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" Percentage margins don't matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that. "
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Always
Dollar
Valued
" I'm skeptical that the novel will be 're-invented.' "
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Novel
Skeptical
Will
" We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business. "
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Important
Positive
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" Strip malls are history. "
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Malls
History
Strip
" When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people - for a long time, anyway - are going to want to abandon Earth altogether. "
Jeff Bezos
People
Earth
Long
" A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. "
Jeff Bezos
Trying
Business
You
" A company shouldn't get addicted to being shiny, because shiny doesn't last. "
Jeff Bezos
Company
Because
Last
" People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. "
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Internet
People
Simple
" It is very difficult to get people to focus on the most important things when you're in boom times. "
Jeff Bezos
You
Focus
Difficult
" I'm a genetic optimist. "
Jeff Bezos
Genetic
Optimist
" We have the resources to build room for a trillion humans in this solar system, and when we have a trillion humans, we'll have a thousand Einsteins and a thousand Mozarts. It will be a way more interesting place to live. "
Jeff Bezos
Interesting
Live
Build
" If you don't understand the details of your business you are going to fail. "
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Business
You
Understand
" The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil. "
Jeff Bezos
People
Evil
Home
" I'm a big fan of all-you-can-eat plans, because they're simpler for customers. "
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Big
Fan
Customers
" Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location. "
Jeff Bezos
Key
Old
Real Estate
" If you only do things where you know the answer in advance, your company goes away. "
Jeff Bezos
Answer
Things
Know
" My own view is that every company requires a long-term view. "
Jeff Bezos
Long-Term
Company
Own
" We will have to leave this planet, and we're going to leave it, and it's going to make this planet better. "
Jeff Bezos
Will
Make
Better
" We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: Put the customer first. Invent. And be patient. "
Jeff Bezos
Big
Successful
Ideas
" The Moon Village concept has a nice property in that it basically just says, 'Look, everybody builds their own lunar outpost, but let's do it close to each other.' That way... you can go over to the European Union lunar outpost and say, 'I'm out of eggs. What have you got?' "
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Village
Look
Moon
" Part of company culture is path-dependent - it's the lessons you learn along the way. "
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Culture
Learn
Along
" I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you. "
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Care
Believe
Better
" I don't know about you, but most of my exchanges with cashiers are not that meaningful. "
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About
You
Most
" I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. "
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Think
Only
Innovation
" The key thing about a book is that you lose yourself in the author's world. "
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You
Book
Key
" People will visit Mars, they will settle mars, and we should because it's cool. "
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Settle
Visit
Will