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" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "
Nick Woodman
Follow
Never
Surfing
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" As long as we continue to execute, everything will work out for everybody at GoPro. "
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" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "
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" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "
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" A smartphone is a mobile computer in your pocket. "
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" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
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Small
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" I lost $4 million of other people's money between the ages of 24 and 26. "
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Million
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" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "
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Doing
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Position
" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "
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Me
Sports
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" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "
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Myself
Real
College
" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "
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Parents
Back
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" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "
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Growth
Capture
Unique
" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "
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" Losing other people's money was terrible. "
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Money
Terrible
Losing
" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "
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Evening
Time
Morning
" What makes 4K so interesting is it captures lifelike cinema-quality video. "
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Captures
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Makes
" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "
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Friend
Early
Who
" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "
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Traditional
Because
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" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "
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Problem
Important
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" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
Nick Woodman
Beach
Father
Grow
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
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Job
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Depression
" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "
Nick Woodman
Surfing
Cool
Guy
" Fear drives you a lot harder than success does. "
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You
Than
Success
" I wore a GoPro camera on my head for all three of my boys. "
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Head
Three
Wore
" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "
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Red
Bull
Choose
" I still drink a couple of Red Bulls every day. "
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Every Day
Red
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" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "
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Love
Fun
Having Fun
" At a certain point, the services that you build around the hardware become more important than the hardware itself. "
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" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "
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Think
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Decision
" Things that burn very brightly, we wonder how long they can keep burning. "
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Keep