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" As long as we continue to execute, everything will work out for everybody at GoPro. "
Nick Woodman
Everything
Out
Will
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" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "
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" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "
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" I want to want to go to work in the morning. "
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" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "
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" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "
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Watch
" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "
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Beach
Father
Grow
" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "
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" YouTube didn't really start to hit its stride until 2006. "
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YouTube
" Your passions are a bit like your fingerprints: Everybody has them; everybody's are different. One's passions may just be a guidebook to one's life. "
Nick Woodman
Life
Different
Just
" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
Nick Woodman
Beginning
Small
Money
" You know what the best thing about morning ski trips are? McDonald's! "
Nick Woodman
Ski
You
McDonald
" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "
Nick Woodman
Love
Fun
Having Fun
" When I was 22, I realised I wanted to be an inventor. "
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Wanted
Realised
Inventor
" I wore a GoPro camera on my head for all three of my boys. "
Nick Woodman
Head
Three
Wore
" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "
Nick Woodman
Tease
Friends
Me
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
Nick Woodman
Job
Feel
Depression
" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "
Nick Woodman
People
Success
Think
" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "
Nick Woodman
Organization
Person
Way
" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "
Nick Woodman
You
Down
Road
" Things that burn very brightly, we wonder how long they can keep burning. "
Nick Woodman
Burn
How
Keep
" Smartphones are always in your pocket. They're about reactive capture. "
Nick Woodman
Your
Always
Capture
" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "
Nick Woodman
Practice
Business
Heavy
" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "
Nick Woodman
Good
Yourself
People
" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "
Nick Woodman
Service
Product
People
" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "
Nick Woodman
Evening
Time
Morning
" In the early years, I would say GoPro's products were not that impressive. "
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Say
Products
Years
" I have a GoPro in the trunk of my streetcar. "
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Streetcar
Trunk
" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "
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Brand
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Drink
" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "
Nick Woodman
Place
Purpose
Try
" The best way to fire somebody is to compassionately fire them. "
Nick Woodman
Fire
Best Way
Best