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" Things that burn very brightly, we wonder how long they can keep burning. "
Nick Woodman
Burn
How
Keep
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" People use GoPros to capture the experiences they are passionate about. "
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Experiences
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" Losing other people's money was terrible. "
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Money
Terrible
Losing
" Bootstrapping allows you total creative freedom. For example, if you decide to approach your business in a certain way that makes it a two- or three-year process to get to your first product, you can do that, versus being rushed into it by investors. "
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Creative
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" No surfer wants to be the photographer, especially when the waves are good. "
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Good
Wants
Waves
" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "
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Team
Feel
Good
" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "
Nick Woodman
Car
You
School
" The best way to fire somebody is to compassionately fire them. "
Nick Woodman
Fire
Best Way
Best
" Surfing is such an incredible experience with a huge ego element. "
Nick Woodman
Ego
Experience
Incredible
" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "
Nick Woodman
You
Down
Road
" I have a GoPro in the trunk of my streetcar. "
Nick Woodman
Streetcar
Trunk
" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "
Nick Woodman
Sacrifice
You
Long
" Automobiles are dangerous as all get-out. "
Nick Woodman
Dangerous
Automobiles
" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "
Nick Woodman
Me
Sports
Think
" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "
Nick Woodman
Growth
Capture
Unique
" I lost $4 million of other people's money between the ages of 24 and 26. "
Nick Woodman
Lost
Million
People
" I still drink a couple of Red Bulls every day. "
Nick Woodman
Every Day
Red
Still
" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "
Nick Woodman
Tease
Friends
Me
" YouTube didn't really start to hit its stride until 2006. "
Nick Woodman
Start
Until
YouTube
" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "
Nick Woodman
Good
Yourself
People
" On the road and traveling - that's when people are at their most creative. "
Nick Woodman
Most
Traveling
Road
" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "
Nick Woodman
People
You
Content
" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "
Nick Woodman
Doing
You
Position
" What makes 4K so interesting is it captures lifelike cinema-quality video. "
Nick Woodman
Captures
Video
Makes
" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "
Nick Woodman
Love
Fun
Having Fun
" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "
Nick Woodman
Sell
I Can
Believe
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
Nick Woodman
Job
Feel
Depression
" In the early years, I would say GoPro's products were not that impressive. "
Nick Woodman
Say
Products
Years
" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "
Nick Woodman
Content
Creating
Sharing
" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "
Nick Woodman
Yourself
You
Only
" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "
Nick Woodman
Fun
Capture
Meaning