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" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

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" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" YouTube didn't really start to hit its stride until 2006. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "

" GoPro lets people take other people along for the ride with them. "

" The best way to fire somebody is to compassionately fire them. "

" On the road and traveling - that's when people are at their most creative. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" I'm just extremely excited to explore the planet that we're living on. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

" People use GoPros to capture the experiences they are passionate about. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

" Losing other people's money was terrible. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" What makes 4K so interesting is it captures lifelike cinema-quality video. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" I'll let myself obsess over things. "