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" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

Nick Woodman

Think

Time

Decision

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" On the road and traveling - that's when people are at their most creative. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

Nick Woodman

Never

Surfing

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" Fear drives you a lot harder than success does. "

" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" No surfer wants to be the photographer, especially when the waves are good. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" GoPro lets people take other people along for the ride with them. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" When I was 22, I realised I wanted to be an inventor. "

" I still drink a couple of Red Bulls every day. "

" Automobiles are dangerous as all get-out. "

Nick Woodman

Dangerous

Automobiles

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "