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" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

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" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" YouTube didn't really start to hit its stride until 2006. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" You know what the best thing about morning ski trips are? McDonald's! "

" I'm just extremely excited to explore the planet that we're living on. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" In the early years, I would say GoPro's products were not that impressive. "

" Dedicating myself to actually following through was my single biggest achievement. "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

" GoPro lets people take other people along for the ride with them. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

" On the road and traveling - that's when people are at their most creative. "

" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" People are watching GoPro content not to decide whether they should buy it or not - they're watching it for the entertainment. "

" When I was 22, I realised I wanted to be an inventor. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" Fear drives you a lot harder than success does. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "