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" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

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" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

" Things that burn very brightly, we wonder how long they can keep burning. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" I want to want to go to work in the morning. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" GoPro lets people take other people along for the ride with them. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

" Losing other people's money was terrible. "

" I don't want to wake up and see my kids going off to college and wonder what happened. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" On the road and traveling - that's when people are at their most creative. "

" I'll let myself obsess over things. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" No surfer wants to be the photographer, especially when the waves are good. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" I have a GoPro in the trunk of my streetcar. "

" I'm just extremely excited to explore the planet that we're living on. "

" I originally started GoPro with the sole purpose of helping surfers capture photos of themselves and their friends while they were surfing. I thought it was crazy that very few surfers had any photos or videos of themselves. "

" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "