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" At a certain point, the services that you build around the hardware become more important than the hardware itself. "

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" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" Somebody captures an incredible video, shares it online, and inspires millions of other people to go and do the same with their GoPros, and then it happens again and again - and what you've got is this incredible snowball of stoked customers capturing and creating rad content with their GoPros. "

" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "

" Surfing is such an incredible experience with a huge ego element. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" A smartphone is a mobile computer in your pocket. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" The best way to fire somebody is to compassionately fire them. "

" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "

" I wore a GoPro camera on my head for all three of my boys. "

" No surfer wants to be the photographer, especially when the waves are good. "

" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" YouTube didn't really start to hit its stride until 2006. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" I lost $4 million of other people's money between the ages of 24 and 26. "

" In the early years, I would say GoPro's products were not that impressive. "

" You know what the best thing about morning ski trips are? McDonald's! "

" I decided that I want to live in a big world. And since then, any time I'm confronted with a challenging situation, I go for it. "