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" I lost $4 million of other people's money between the ages of 24 and 26. "

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" Everyone has an idea over time of what the business should be, and during the formative period, too many opinions could be disruptive. "

" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "

" Things that burn very brightly, we wonder how long they can keep burning. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "

" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "

" I'll let myself obsess over things. "

" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "

" Losing other people's money was terrible. "

" Smartphones are always in your pocket. They're about reactive capture. "

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises. "

" A really important thing when you come up with a concept is that you solve a pervasive problem for people, and you don't try to create a new way to do something that isn't necessarily broken. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" As long as we continue to execute, everything will work out for everybody at GoPro. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" A smartphone is a mobile computer in your pocket. "

" No surfer wants to be the photographer, especially when the waves are good. "

" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" In the early years, I would say GoPro's products were not that impressive. "

" I have a GoPro in the trunk of my streetcar. "