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" When I got out of college, I gave myself till I was 30 to invent a product. If I couldn't do it by then, I would just get a real job. And that fear - the fear of a real job - motivated me to be an entrepreneur. "

Nick Woodman

Myself

Real

College

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" I want to want to go to work in the morning. "

Nick Woodman

Want

Morning

" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" Smartphones are always in your pocket. They're about reactive capture. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

Nick Woodman

Wife

" I'm half Puerto Rican. "

" I think that that's something that's pretty interesting about a GoPro - it's the one camera that we know of that you can combine with like cameras to form new cameras. So it's a bit of a modular system. "

" I grew up with stories of people who start their own businesses and do really well. So I thought, 'OK, that's what you do.' I can thank my dad for that. "

" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" Automobiles are dangerous as all get-out. "

Nick Woodman

Dangerous

Automobiles

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

Nick Woodman

People

Way

" If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it. "

" To get GoPro started, I moved back in with my parents and went to work seven days a week, 20 hours a day. I wrote off my personal life to make headway on it. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" The best way to fire somebody is to compassionately fire them. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" I'll let myself obsess over things. "

" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" When I think about dropping team sports and picking up surfing and also then geeking out radio control planes and gadgetry and all that stuff I love, that's what really now has led me in big part to GoPro. "

Nick Woodman

Sports

Think

" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" My first business was a retro-gaming site where you'd go and play all these cool old-school games. It was a good idea but ahead of its time. "

" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "

" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "

" Surfing is such an incredible experience with a huge ego element. "

" In the early years, I would say GoPro's products were not that impressive. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" YouTube didn't really start to hit its stride until 2006. "