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" It sounds cheesy, but if you are having fun, people will love your company, you will be more successful, and more ideas will come your way. "
Nick Woodman
Love
Fun
Having Fun
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" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "
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" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "
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" People use GoPros to capture the experiences they are passionate about. "
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" I still drink a couple of Red Bulls every day. "
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" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "
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" A smartphone is great for when one person is documenting another thing or another person doing something. "
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" Automobiles are dangerous as all get-out. "
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" I'm half Puerto Rican. "
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Half
Rican
" As long as we continue to execute, everything will work out for everybody at GoPro. "
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Everything
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" I don't want to wake up and see my kids going off to college and wonder what happened. "
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" One of my mentors early on was Eli Harari, the founder of SanDisk, who happened to be a friend of my dad's. "
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" If I didn't follow my passion for surfing... I would have never come up with the concept to make a wrist camera. "
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Follow
Never
Surfing
" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "
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Company
Clear
People
" On the road and traveling - that's when people are at their most creative. "
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Traveling
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" The best way to fire somebody is to compassionately fire them. "
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Fire
Best Way
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" No surfer wants to be the photographer, especially when the waves are good. "
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Good
Wants
Waves
" In the early years, I would say GoPro's products were not that impressive. "
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Say
Products
Years
" When I have a difficult decision to make, I imagine myself as a 90-year-old guy looking back on his life. I imagine what I'll think about myself at that point in time, and it always makes it really easy to go for it. You're only going to regret that you wimped out. "
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Think
Time
Decision
" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "
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You
Down
Road
" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "
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Care
Yourself
Thinking
" Dedicating myself to actually following through was my single biggest achievement. "
Nick Woodman
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Single
Achievement
" You know what the best thing about morning ski trips are? McDonald's! "
Nick Woodman
Ski
You
McDonald
" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "
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Really
Video
Word-Of-Mouth
" Things that burn very brightly, we wonder how long they can keep burning. "
Nick Woodman
Burn
How
Keep
" Surfing is such an incredible experience with a huge ego element. "
Nick Woodman
Ego
Experience
Incredible
" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "
Nick Woodman
Sacrifice
You
Long
" I'm just extremely excited to explore the planet that we're living on. "
Nick Woodman
Explore
Excited
Living
" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "
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Content
Creating
Sharing
" Losing other people's money was terrible. "
Nick Woodman
Money
Terrible
Losing
" GoPro lets people take other people along for the ride with them. "
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