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" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "
" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "
" Before GoPro, if you wanted to have any footage of yourself doing anything, whether it's video or photo, you not only needed a camera, you needed another human being. And if you wanted the footage to be good, you needed that other human being to have skill with the camera. "
" Keeping people fired up starts with having a really clear vision for what the company is aiming to do. "
" At a certain point, the services that you build around the hardware become more important than the hardware itself. "
" You know what the best thing about morning ski trips are? McDonald's! "
" I want to want to go to work in the morning. "
" Losing other people's money was terrible. "
" I feel like I've done a pretty good job of scaling because I got some great mentors along the way that helped me realize I just have to build a phenomenal team around me that makes my job a lot easier. "
" I feel like I went through the Great Depression. All these companies are being successful around you, you're on that track, and then the market collapses, and you're out of a job. You're trying to save your investors' investment, and it doesn't work, and you sell the company for nothing. It was brutal. "
" No surfer wants to be the photographer, especially when the waves are good. "
" I come from surfing, and surfing is the worst cool-guy industry of all. I decided long ago to try and kill the cool guy. "
" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "
" I enrolled in a race car driving school, where you go for three days, and they wanted to rent me a video camera and charge me $100 for every half-hour. "
" A smartphone is great for when one person is documenting another thing or another person doing something. "
" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "
" I lost $4 million of other people's money between the ages of 24 and 26. "
" I realized that a surf trip on a jet can be like a road trip. If you see a road you want to turn down, you can just go there. "
" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "
" Viral word-of-mouth marketing for GoPro is massive. Video is really the conduit. "
" It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video. "
" I think our slow, humble beginnings in surf shops, ski shops, bike shops, and motorcycle shops have been extremely important for our success. GoPro is all about celebrating an active lifestyle and sharing that with other people. It's authentic. It's not a brand that we went out and bought a bunch of ads for to create. "
" Fear drives you a lot harder than success does. "
" I'm half Puerto Rican. "
" YouTube didn't really start to hit its stride until 2006. "
" The worst way to fire somebody is to let it drag out. It's not good for that person because they're not succeeding in their role. And it's not good for the organization because it's just not working. "
" GoPro's capture devices and Kolor's software will combine to deliver exciting and highly accessible solutions for capturing, creating, and sharing spherical content. "
" GoPro lets people take other people along for the ride with them. "
" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "
" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "
" My friends used to tease me 'cause I'd wear a CamelBak while I was working so I wouldn't have to get up if I was thirsty. "