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" You must, as an entrepreneur - if that's your position - be doing things that really move the needle. "

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" You know what the best thing about morning ski trips are? McDonald's! "

" I have a GoPro in the trunk of my streetcar. "

" Smartphones are always in your pocket. They're about reactive capture. "

" I think that devices like Glass are going to do a terrific job of capturing your first-person perspective. And that's what people first think of when they think of GoPro. "

" A smartphone is great for when one person is documenting another thing or another person doing something. "

" You don't have to raise millions of dollars to be successful, you just have to work on something you are passionate about. "

" If I'm a content creator, and I get recognition for my work, that's going to motivate me to spend even more time on my next production and make it even better. "

" In France, a hip replacement was captured using two GoPros in a stereoscopic 3D arrangement. Students can watch the surgery using a virtual reality headset. "

" GoPro lets people take other people along for the ride with them. "

" I didn't want to take anybody else's money. I wanted to do something small that could be profitable from the beginning, and grow that way - and never need someone to write me a check to keep the business going. "

" A smartphone is a mobile computer in your pocket. "

" GoPro is ideal for pro-active capture, meaning, 'Hey, we're going to do something fun, and we're going to capture a video of it.' "

" As long as you can bootstrap, not at the sacrifice of competitive advantage, bootstrapping is a really powerful thing because it allows you to be totally devoted to your vision. "

" I come into work late morning time and go at it until early evening, and I'm lucky that I'm at the point where I'm able to do that. "

" People use GoPros to capture the experiences they are passionate about. "

" I learned that most people buy based on emotion, not on a rational breakdown of the product or service. "

" You have to ask yourself: how much does any one person or one family need? And when you start thinking about the universe as an organism, it's important that we, as components of that organism, take care of each other and ourselves. "

" I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product. "

" The smartphone killed the traditional camera industry because it subsumed all the functions of a traditional camera. "

" My twenties were my practice. My thirties were when I really hit my stride with GoPro and did all the heavy lifting to build the business. "

" I feel like in a world where we all try to figure out our place and our purpose here, your passions are one of your most obvious guides. "

" The magic of GoPro is that we are enabling the world to communicate in this new way, to express themselves in a new way, and it's snowballing. "

" I got an email from the Crown Prince of Norway asking me to talk at a summit for young Norwegian entrepreneurs. I ran to my wife and was like, 'Hey! I got an email from the Prince of Norway!' "

" People don't go buy GoPro for the thing; they buy it for what the thing does. "

" Now I'm the father of three young boys, I find myself using GoPro to film them more than anything - trips to the amusement park, the beach, the pool - just chasing them around as they grow. "

" Fear drives you a lot harder than success does. "

" If we can become the de facto standard for image capture of unique perspectives around the world, we have a lot of growth ahead of us. "

" I get pretty focused when I start working on something. And I drink a lot of water, way more than most people. "

" I can sell anything that I totally believe in, but I'm a horrible salesman of something I don't believe in. "

" At a certain point, the services that you build around the hardware become more important than the hardware itself. "