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" I'm a voracious reader. "
Howard Schultz
Reader
Voracious
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" I'm much more concerned about America than the Democratic Party. "
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Party
America
Democratic
" This may sound a bit naive, but I got here by believing in big dreams. "
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Naive
Sound
Believing
" In many places where coffee is grown, deforestation is a major issue. "
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Where
Places
Coffee
" I think my whole life, because of where I came from, I had a fear of failure. "
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Had
Life
Think
" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
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Art
Quality
Care
" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "
Howard Schultz
Information
Technology
People
" Most business people today are not going to invest in the uncertainty that exists in America. "
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People
Today
America
" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "
Howard Schultz
Political
Day
Gun
" Don't buy preground coffee. "
Howard Schultz
Coffee
Buy
" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "
Howard Schultz
Strong
Growth
Opportunity
" Social and digital media is a bullet train, and that bullet train is not coming home. "
Howard Schultz
Digital
Coming Home
Train
" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "
Howard Schultz
Country
California
Sense
" Cutting prices or putting things on sale is not sustainable business strategy. "
Howard Schultz
Business
Strategy
Sustainable
" I tried to build a company my father would have been proud to work for, that he would have looked back on and said, 'That's the company that honoured me, even though I don't have an education'. I wanted to build a company that had a conscience. "
Howard Schultz
Back
Father
Education
" Success is best when it's shared. "
Howard Schultz
Success Is
Shared
Success
" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "
Howard Schultz
Walk
Will
People
" I always saw myself wanting to do something deemed successful and good at the same time. "
Howard Schultz
Myself
Successful
Time
" If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed. "
Howard Schultz
Business
Growth
Starbucks
" You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. "
Howard Schultz
You
Walk
Excitement
" The premium single-cup segment is the fastest-growing business within the global coffee industry. "
Howard Schultz
Industry
Within
Business
" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "
Howard Schultz
Future
Responsibility
Luck
" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
Howard Schultz
Think
America
China
" I could've just walked away but I never could have forgiven myself to allow Starbucks to drift into mediocrity or not be relevant. I just couldn't be a bystander. "
Howard Schultz
Never
Mediocrity
Myself
" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "
Howard Schultz
Me
She
Yourself
" We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment. "
Howard Schultz
Tea
Coffee
Experience
" I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. "
Howard Schultz
Best
Work
Coffee
" Managing and navigating through a financial crisis is no fun at all. "
Howard Schultz
Financial
Crisis
Fun
" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "
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People
Result
Balance
" In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, 'Listen, I have to be responsible for myself.' "
Howard Schultz
Blame
People
Life
" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "
Howard Schultz
Business
Information
People