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" Don't buy preground coffee. "
Howard Schultz
Coffee
Buy
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" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "
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Today
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" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "
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Media
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" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "
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You
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China
" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "
Howard Schultz
Kid
Young
You
" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "
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Me
She
Yourself
" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "
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Art
Quality
Care
" The hardest thing about being a leader is demonstrating or showing vulnerability... When the leader demonstrates vulnerability and sensibility and brings people together, the team wins. "
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People
Hardest
Team
" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "
Howard Schultz
Meet
I Am
Go
" When you start a company, it's a singular focus. You have the wind at your back. "
Howard Schultz
Start
Focus
Company
" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "
Howard Schultz
School
Daughter
College
" I'm a voracious reader. "
Howard Schultz
Reader
Voracious
" Starbucks represents something beyond a cup of coffee. "
Howard Schultz
Starbucks
Coffee
Cup
" I think growth covers up mistakes. "
Howard Schultz
I Think
Think
Growth
" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "
Howard Schultz
Myself
Always
List
" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "
Howard Schultz
Balance
Wind
Up
" Anybody can leverage celebrity for profit. "
Howard Schultz
Anybody
Profit
Leverage
" My biggest concern is that America is drifting towards mediocrity and that people don't recognize - and by people I'm meaning Washington - don't recognize the sense of urgency and the fact that I don't think this is a crisis anymore. I think it's an emergency. "
Howard Schultz
Meaning
Think
Crisis
" We have a big opportunity in China. We think the number of stores here can rival the number in North America. "
Howard Schultz
Think
America
China
" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "
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Starbucks
Think
Runway
" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "
Howard Schultz
Pay
Trust
Today
" I really believe that you cannot use the stock market as a proxy for the economy. "
Howard Schultz
Use
Believe
Economy
" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "
Howard Schultz
Great
Money
Training
" I think many start-ups make mistakes because they are focusing on things that are farther ahead, and they haven't done the work that has built the foundation to support it. "
Howard Schultz
Mistakes
Support
Think
" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "
Howard Schultz
People
Result
Balance
" People around the world, they want the authentic Starbucks experience. "
Howard Schultz
Around
World
Experience
" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "
Howard Schultz
Caffeine
Coffee
Day
" I can't imagine a day without coffee. I can't imagine! "
Howard Schultz
Day
Coffee
Imagine
" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "
Howard Schultz
Values
Create
Culture
" Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. "
Howard Schultz
Mission
Attention
People
" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "
Howard Schultz
Exercise
Trust
Time