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" We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. "

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" You can't build any kind of organization if you're not going to surround yourself with people who have experience and skill base beyond your own. "

Surround Yourself

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" When I first discovered in the early 1980s the Italian espresso bars in my trip to Italy, the vision was to re-create that for America - a third place that had not existed before. Starbucks re-created that in America in our own image; a place to go other than home or work. We also created an industry that did not exist: specialty coffee. "

" Do I take criticism of Starbucks personally? Of course I do. "

" I'm a voracious reader. "

" When you start a company, it's a singular focus. You have the wind at your back. "

" I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people. "

" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

" Cutting prices or putting things on sale is not sustainable business strategy. "

" I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream. "

" Dream more than others think practical. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. "

" Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" In many places where coffee is grown, deforestation is a major issue. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" I was working probably at the age of 10, when I had my first paper route. I had every different kind of job you could possibly imagine as a young kid. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" I was taken by the power that savoring a simple cup of coffee can have to connect people and create community. "

" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "

" I think growth covers up mistakes. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under. "