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" With a population of more than 600 million people, an emerging middle class that is driving strong consumption, and a robust and resilient economy, Southeast Asia presents a compelling growth opportunity for Starbucks. "

Howard Schultz

Strong

Growth

Opportunity

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" I'm a voracious reader. "

Howard Schultz

Reader

Voracious

" Great opportunities can be and have been created during tough economic times. "

" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "

" I really believe that you cannot use the stock market as a proxy for the economy. "

" The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. "

" Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand. "

" Everyone must have a shot at the American Dream. "

" Success is best when it's shared. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility... The companies that are authentic about it will wind up as the companies that make more money. "

Howard Schultz

Balance

Wind

" This may sound a bit naive, but I got here by believing in big dreams. "

" Social and digital media is a bullet train, and that bullet train is not coming home. "

" Many companies today are reducing hours of full-time people to get under the minimum so they don't have to pay health care costs. I just shake my head because that's not going to build long-term value and trust with your people. "

" My parents really wanted me to get out of New York, be exposed to other people, other ways of life. "

" I think growth covers up mistakes. "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" Business leaders cannot be bystanders. "

" My father had a series of blue-collar jobs and never made more than $20,000 a year. When I was seven, he got injured on a job. That was a very important point - because of the injury, he couldn't walk, and the company he was working for did not pay him. There was no compensation. So there was no money and no food. "

" In many places where coffee is grown, deforestation is a major issue. "

" People ask me what's the most important function when you're starting an organization or setting up the kind of culture and values that are going to endure. The discipline I believe so strongly in is H.R., and its the last discipline that gets funded. "

Howard Schultz

Discipline

Believe

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. "

" We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks. "

" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" Starbucks has a role and a meaningful relationship with people that is not only about the coffee. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "