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" On balance, I am a supporter of the minimum wage going up. We've got to be very careful what we wish for because some employers - and there could be a lot of them - will be scared away from hiring new people or creating incremental hours for part-time people as a result of that wage going up. "

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" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

Howard Schultz

Myself

Always

List

" Starbucks represents something beyond a cup of coffee. "

" Americans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is. "

" Any business today that embraces the status quo as an operating principle is going to be on a death march. "

" Pouring espresso is an art, one that requires the barista to care about the quality of the beverage. "

" I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company. "

" I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity. "

" In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. "

" I love being the underdog. "

" Great opportunities can be and have been created during tough economic times. "

" If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available. "

" I think if you're an entrepreneur, you've got to dream big and then dream bigger. "

" I'm not losing any sleep over Dunkin Donuts. "

" It's different when you're trying to turn something around, especially something that you built, at a time when so many constituents - the media, Wall Street, competitors, ex-employees - are all saying that Starbucks's best days are behind it, and that Schultz is never going to be able to bring it back. "

" It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. "

Howard Schultz

Meet

I Am

" Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board. "

" I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision. "

" My mother taught me something at a young age - she said 'you are the company you keep'. To define yourself by some label or some level of resources - that's pretty shallow. "

Howard Schultz

She

Yourself

" The response to the Starbucks brand has been phenomenal in our international markets. "

" This may sound a bit naive, but I got here by believing in big dreams. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" The challenge of the retail business is the human condition. "

" I'm not as interested in what you make as I am in what you're passionate about. What business are you really in? "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" My kids probably started drinking coffee in their late teens. "

" I think my whole life, because of where I came from, I had a fear of failure. "

" America's leaders need to put their feet in the shoes of working Americans. "