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" The premium single-cup segment is the fastest-growing business within the global coffee industry. "

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" In many places where coffee is grown, deforestation is a major issue. "

" When you're building a business or joining a company, you have to be transparent; you can't have two sets of information for two sets of people. "

" Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. "

" I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. "

" I never took classic business classes in college, so I don't have the background that any of the people running large companies have. "

" Anybody can leverage celebrity for profit. "

" We can't wait for Washington. Business leaders are going to have to galvanize their own constituencies and do everything they can to demonstrate confidence in the economy, and I think that can be contagious. "

" When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible. "

" Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. "

" When you start a company, it's a singular focus. You have the wind at your back. "

" Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. "

" Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience. "

" My son is trying to be a sports writer, and my daughter is a college student. She wants to be a comedy writer, and she's at film school. I discouraged both of them early on from getting involved in Starbucks. I didn't think it would be fair; plus, they didn't have any interest anyway. "

" In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down. "

" If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. "

" Our history is based on extending the brand to categories within the guardrails of Starbucks. "

" Most business people today are not going to invest in the uncertainty that exists in America. "

" I've traveled around the world, and what's so revealing is that, despite the differences in culture, politics, language, how people dress, there is a universal feeling that we all want the same thing. We deeply want to be respected and appreciated for our differences. "

" Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" China traditionally has been a tea-drinking country but we turned them into coffee drinkers. "

" I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values. "

" Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. "

" We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. "

" People have come to me over the years and said to me: 'I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?' I wish it were that easy. Turning a culture around is very difficult to do because it's based on a series of many, many decisions, and the organization is framed by those decisions. "

" Any business today that embraces the status quo as an operating principle is going to be on a death march. "

" Great opportunities can be and have been created during tough economic times. "

" Starbucks represents something beyond a cup of coffee. "

" My kids probably started drinking coffee in their late teens. "

" I always saw myself wanting to do something deemed successful and good at the same time. "

" Customers have different need states and life experiences. "

Life Experiences